Sunday, March 18, 2012

No Photo Was Ever Harmed by the Addition of A Caption

Never think that a photo is self-evident – most often they are not. What if I didn't add a caption to this photo? Would you understand what's going on?

Captions can
  • Explain what is going on in the photo
  • Identify people whenever possible (especially if their faces are clearly visible)
  • Describe the larger context
Avoid
  • Insulting your reader by writing ridiculously simple captions, like "Man in a park with a deer."  
  • Using gratuitous or superfluous photos or illustrations
  • Distorting photos when scaling (hold down that Shift key!)
Use photos and captions to 
  • Illustrate the story
  • Strengthen your layout
  • Give your readers a sense of the big picture

(OK, smartypants, if you know so much, add the caption in the comments below …)